Cloud Duster

Cloud Duster

Cloud Duster

TOOLS

Figma, React, Typescript, Zustand

ROLE

Designer, Developer

YEAR

2024~

Starting with the question, 'How many of your thousands of photos do you actually see?', Cloud Duster is a participatory web exhibition reimagining digital decluttering as a meaningful and creative journey, rather than an overwhelming chore.

From Personal Clutter to Planetary Crisis
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While our digital memories feel weightless, they reside in energy-hungry data centers with a heavy, hidden cost to the planet. By 2026, their power consumption is projected to equal that of an entire nation like Japan. Every forgotten photo directly contributes to this issue, turning our personal digital clutter into a collective environmental crisis.

From Insight to Action: Cloud Duster Workshops
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We facilitated workshops where participants collectively deleted over 10GB of data after learning about the hidden costs of cloud storage. The core of the experience was a powerful ritual where each person shared the personal story behind one photo they chose to delete.

Uncovering the True Barriers to Deletion

The true barrier to decluttering wasn't logic but a deep emotional conflict: the fear of losing memories and feeling overwhelmed by the process. This core insight proved our solution must address these feelings directly, rather than just being a functional tool.

Farewell: A Digital Funeral

This is where users begin their journey of letting go. After selecting a digital photo to delete, they upload it one last time to share its story with the community, reframing deletion as a meaningful farewell ritual. This act of sharing provides a sense of closure, and the data is permanently deleted after being exhibited for three days, just like a funeral ceremony.

Memories: A Gallery of Goodbyes
To ensure a consistent experience, we established a comprehensive design system. This system acts as the single source of truth for our visual language, from colours and typography to reusable components, guaranteeing brand cohesion and enabling efficient, scalable design for a predictable user journey.
Summary: Our Collective Impact

The tangible, real-world impact of our collective actions. It translates the total gigabytes of deleted data into easily understandable metrics, such as CO₂ reduction or the equivalent of kilometers not driven by a car. By showing the concrete environmental benefits, it empowers users and reinforces the positive outcome of their participation.

Digital Goodbyes Became a Shared Experience

To culminate our project, we brought the "Cloud Duster" into a physical exhibition, transforming our digital concept into a tangible, real-world experience. The space featured live projections of shared memories and an interactive booth, sparking conversations about the hidden weight of our digital lives.

Github

Curious about what we can create together?
Let’s bring something extraordinary to life!

Available For Work

0489206501

sonia.bae.tech@gmail.com

Github

Curious about what we can create together?
Let’s bring something extraordinary to life!

Available For Work

0489206501

sonia.bae.tech@gmail.com

Github

Curious about what we can create together?
Let’s bring something extraordinary to life!

Available For Work

0489206501

sonia.bae.tech@gmail.com

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